Repurposing Content

The Ultimate Guide to Repurposing Old Content

When it comes to marketing, content is king. But it takes a lot of work to create all that content. When you’re a small business owner working on your business, finding time to create more content is tough, so it’s important you make the most of every word. One way to do this is through repurposing old content—yours, of course.

What is Content Repurposing?

The idea is that you recycle old content in new ways. Now, this doesn’t mean to simply re-post it, but rather get creative with the material you already have. It will save you time and money, and still provide impressive results.

Make Videos

You know how important videos are for your business. One easy way to create a video is to simply take an old blog post and turn it into a script!

Having the visuals of a video can better help your audience understand what you’re saying, but it’s also a great way to find new audience members. For example, if you sell homes and wrote a post describing how to stage your home for sale, some will look for this information on Google and some will look on YouTube.

By the way, as Google owns YouTube, they have every reason to help your videos get to the top of SERPs (Search Engine Results Pages).

Create An Infographic

Another great way to repurpose old content is by using it to create an infographic, which is a visual image such as a chart or diagram used to represent your information or data. Though they’ve been around for a while now, infographics remain insanely popular. They are visually pleasing, easy to share, and are statistically shared far more than regular content.

While you may need the help of a graphic designer, their services can be retained on freelance sites for a very affordable price.

Use Quora and Other Forums

Quora is a question-and-answer site that’s a lot like Wikipedia. People ask questions and anyone can chime in with the answers, much like Wikipedia. In Quora, a voting system decides whose answer gets the most attention.

From time to time, it’s worth checking in on Quora to see if there are any questions you could answer with content you’ve already written. Other forums can be great for this too. Just give a brief answer and then point back to the content on your site for more information.


There’s no law that says you can’t go back and modify content. This is a really great approach when you’re in a crunch. Start with a previously popular post and ensure that the topic is still relevant. Rewrite a few lines, expand on the information, reorganize, add subtitles, and give it a new title. Voila! A ‘new’ article.

Build on Your Popular Posts

Let’s say you had a post about how to know when your roof needs to be repaired. It got a lot of attention and was shared frequently. Leverage the popularity of that post by writing another topic that’s related. Maybe it’s about how you can safely get rid of snow and icicles during the winter so they don’t damage your roof in the first place. Make it a great post, and then go back to the original, popular article and link it to the new one. Google is going to think more of that second piece than it otherwise would for such a new submission because it’s linked to a popular post. Furthermore, all those people who are visiting your site to read the first article are likely to click through to the new one.

Leave a comment below and let us know how you’ve repurposed content. Want to learn more ways to market your business and grow? Subscribe to our Marketing Tips. It’s absolutely free and has more advice just like this.

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