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Posts Tagged ‘Strategy’

Email Marketing: How Often Should You Email Your List?

July 29th, 2016 No Comments

Email Marketing How Often Should You Email Your ListWhile it would be great if there was research that suggested that mailing exactly every 5 days gets you the best results every time, there is no such thing. There is no magic number, no schedule to follow. And here’s why…

Every market, every niche, every audience and every person is different. And while you’ll never make everyone on your list happy, there are ways to determine what will work for your audience. (more…)

Why Video Should Be Included in your Digital Marketing Strategy

July 19th, 2016 No Comments

While many marketing experts will tell you that Internet trends change by the minute, Internet traffic patterns are oddly predictable in many ways. For example, over half of all Internet traffic is driven by video content. Over 100 million people watch online videos every day, and all of those videos lead to follow-up visits to external sites and purchase links. With more engagement, search engine ranking quickly goes through the roof. The case why video should be included in your digital marketing strategy becomes obvious the moment we begin to realize just how powerful a play button can be. (more…)

Why You Need a Social Media Calendar

November 24th, 2014 No Comments

It is a well-known fact that businesses not only benefit from using social media, but that they need to be involved to be successful with today’s customer.  However, it is all too easy to create a profile page and then forget about it.  It may be because


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