Search engine optimization (SEO) is meant to provide valuable information to both your visitors and the search engines. As long as you keep that in mind when optimizing your site, you shouldn’t have to worry about penalties. In other words, using your keyword over and over again for the sake of using it is not something a reader wants to see or share, and you will be penalized by Google. With that said, here are some ways you can optimize your site while providing value for your readers. (more…)
Posts Tagged ‘Google+’
Are you confused by conflicting information online regarding keywords? I’ve had several clients tell me that “someone told them” keywords are no longer important. They’re getting only half the story. Keywords ARE important—with other words. Let me explain:
You have numerous social networking sites available to choose from and one of the newer ones is Google Plus. It launched in 2011 and has around 500 million users registered with the site. Compared to Facebook, you may not hear much about it and wonder if it is worth your time. Is Google Plus as important as Facebook, Twitter, and other sites?
When you sit down and read information about the various social media networks online today, it can get confusing. You have Facebook and Twitter that everyone says you should get involved with. Pinterest is the new game in town that is essential for businesses to get a jump on and Google Plus is important because…well, because it’s Google. Oh, and don’t forget the power of videos with YouTube and if you have time, hang out on LinkedIn, too. So, how do you choose between them and still make time for your business? (more…)