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Posts Tagged ‘analytics’

4 Ways to Leverage Your Business Blog for Marketing Purposes

July 11th, 2017 No Comments

Most small business owners balk at the idea of keeping a blog. To be fair, that’s because many of them have tried blogging before and saw absolutely no results for all their hard work. If this sounds familiar and you’ve sworn off blogging for good, I encourage you to keep reading. I’m going to show you how contractors, builders, tradesmen, and others have leveraged blogs for marketing purposes.

You Need to Track Analytics

First and foremost, blogging is like any other form of marketing. You need to measure what’s working so you can double down on those efforts and quit investing in what falls short.

There are a number of ways you can do this with your blog. Countless platforms exist for this very purpose. You can also use Google Analytics to track user engagement, which is completely free.

Just because people aren’t sharing or commenting on your posts doesn’t mean they’re not working. If you notice an increase in “impressions” on your blogs correlates with an uptick in business, then you know you’re onto something. Track what’s finding its target and produce more of that content.

Help People Out

This is such a critical point that the vast majority of small business blogs completely miss. In short, your blog needs to actually help people who are reading it. Far too often, companies use their blogs to talk about recent changes they’ve made to their approach or simply as a form of sales copy.

These won’t get read. In the off chance they do, are you really confident it will convert anyone into being a customer?

Instead, you want to give information to potential customers that does two things:

  • Proves your expertise in your industry
  • Shows them that you’re willing to help, not just sell your services

The importance of that last piece cannot be overstated. People may not give you their business just because you helped them, but they will definitely consider you over a competitor they have no relationship with.

Use Content Upgrades

As powerful as this marketing tactic is, I’m surprised more companies don’t know about it. I’m talking about content upgrades. Start using these, and you will not only impress potential customers, you’ll have their contact information—something that is extremely valuable when used correctly.

Here’s how it works. You start with a very solid piece of content that, again, really delivers valuable information that readers will actually find helpful. This is absolutely crucial because, by the end, you want them hungry for more. You want them excited about what’s going to come next.

That’s when you tell them: you have more content. It’s even better than what they’ve read so far. All they have to do to read it is provide you with their email address. At that point, you’ll email it to them – simple as that.

Now, of course, that piece of content really needs to deliver. However, so long as it does, you have an email address. The next time you have a sale, let them know. The next time you have a killer blog post, same thing. There is so much potential here if you are using your blog correctly.

Use It for Networking

Finally, I don’t care what industry you’re in, there is networking to be done. Perhaps you’ve already done this to a large degree. It may even be a major cornerstone of your referral business.

What you should be doing is taking this network to the Internet and letting business partners and other associates post on your site and vice versa. The upshot of this is that you can increase exposure, strengthen those networking ties and exchange backlinks, which help with SEO (this just means you’re linking to each other, probably the most important SEO metric in Google’s eyes).

Get started on your blog today and use the above advice to make sure it’s actually pulling in clients. Also, be sure to subscribe to the Your Cyber Partner blog as I will be publishing more helpful content proven to work for small businesses like yours.

How to Make the Most of Each Customer

June 15th, 2017 No Comments

How to Make the Most of Each Customer

While it’s always great to earn a new customer, I urge you not to stop there. Instead, recognize that each customer represents a lot more potential for your business. Let me show you how.

Pay Attention to Your Analytics

This doesn’t necessarily pertain to customers; it pertains to visitors to your website, but it’s still very important to bring up. Website analytics have huge potential for your business. Better still, Google Analytics is free and extremely effective.

Assuming you get decent traffic, every month your prospective customers are giving you invaluable information about how they want you to market to them. If you’re not regularly reviewing your analytics, you’re throwing this information away.

Specifically, you want to look for which pages they spend the most time on. Can those be better optimized? Should the ones they’re ignoring be tossed or should you revamp them? Which blogs do they like the most? Make sure you double down on those and let your social media following know when those posts are published.

The better you get at checking your analytics regularly and then acting in accord with what they’re telling you, the more business you’re going to see. It’s as simple as that.

Give Them a Survey

Once you’ve secured a customer and finished your work, make sure you get their feedback through some kind of survey. Before you do that, though, let’s talk about what makes a good, productive survey, because the ones most businesses use are, well, useless.

Don’t get me wrong; it’s important to make sure they’re happy with your services or those of your employees. However, if that’s all you’re finding out about with a survey, that’s hardly a good use of the tactic.

Instead, find out why they chose your company over the competitors. How they found you is also important. Ask about what you could have done better; this includes your website. Find out what kind of content they’d be most interested in reading about (if they aren’t interested at all, this is important information too). The point is that you want to learn as much as possible about your customers and surveys are perfect for this. You’re getting this vital data right from the horse’s mouth. Over time, you’ll probably think of other questions specific to your company that would be helpful.

Ask Them to Like Your Facebook Page

If you don’t have one already, create a Facebook page for your company. It’s free, has tons of potential and, if nothing else gives you one more piece of digital real estate on the World Wide Web. However, a Facebook page is only as helpful as the amount of attention it gets. If no one knows about your page, it’s not going to do much of anything.

There are all kinds of ways to increase engagement, but don’t underestimate simply asking people to “like” your page. Ideally, ask your customers. When they like it, this will show up on their timeline. Facebook may even suggest the page to their friends.

Facebook provides a huge shot of social proof. Furthermore, when people need the services you provide, they can ask their friends, who were your customers and who can give you a very favorable recommendation.

Use Them as a Testimonial

Finally, every business should have some testimonials in their marketing arsenal. Testimonials are tremendously powerful when it comes to walking potential customers across the threshold and into a sale.

There a number of reasons for this, but they boil down to the fact that, at the end of the day, people just want to know the job is going to get done. You can try all kinds of other tactics, but if a competitor can show them that they know how to do the job 100% like the customer wants, you’re going to lose out.

This is why you should constantly be collecting as many testimonials as possible. The more you have, the more likely you are to meet someone’s expectations.

If you liked these tips, Your Cyber Partner has even more for you. Check out my free guide, “50 Ways to Market Your Business Online in 15 Minutes per Day.” You can download yours right now and get started on leveraging these helpful tips.

Your Cyber Partner