Email marketing is still one of the best and most cost-effective digital marketing strategies that a small business can invest in. Because it is permission based, most people on your list want to hear from you! It is the best way to connect with your prospects, nurture them, and turn them into customers. Then reward those customers and keep them coming back. And, it’s affordable.

Studies show that consumers prefer email because it is convenient (they can view/read it when they want to) and personal. There’s no better way to connect and build relationships with prospects and customers than email marketing. If you aren’t using this strategy yet in your business, now is a good time to start.

Doing it Yourself?

For business owners who are hands-on or who want to keep this task in-house, you can be up and running in a very short time with one of today’s email programs. I recommend Constant Contact.

I believe Constant Contact is a very good product with excellent support, which is why I became a partner. If you choose this platform and want to do it yourself, sign up using my partner referral link below and get started with a 30-day FREE trial (no credit card required).