We hear it all the time – “I don’t need a website. I get all my customers from references and word of mouth.” Honestly, if you’re in business in the 21st century, you need a website, especially if you want to gain and retain more customers and see your business grow. Having a website gives your business credibility, and it allows customers to search for you online and find out more about your company. In terms of cost-effective efforts to bring in more customers and better sales numbers, your website could be your greatest tool.
Not convinced yet? Let’s go through just a few reasons why you need a website, even if you get all of your customers through word of mouth.
Give Your Customers 24/7 Access to Your Business
Let’s say that a potential customer needs your services, and one of their friends has told them about you. It’s late in the evening, long after you’ve gone home for the day, but this new customer has questions about your business, your prices, and the quality of your products. Can you guess where they’re going to go for answers?
People don’t wait around until business hours to get answers to their questions about a business’ products and services anymore. They grab their phone or tablet and go online. If you have a website, your new customers can find out more about your business no matter what time it is. If you don’t have a website, they’re likely to choose one of your competitors who does.
Improve Customer Confidence in Your Brand
Today’s customers do a lot of their shopping and business online. As a result, they tend to trust companies with a strong online presence. If you have a website that you actively maintain and update, new customers will see that your business is real and that you are invested in it.
Increase Your Brand Exposure
If you rely only on word of mouth and/or print advertising, you’re essentially limiting your brand exposure to a select, local audience. When you have a quality website, you immediately expand your ability to advertise to a larger audience, and if you add a blog and social media presence, you’ll be able to reach even more potential customers who never would have heard of your business otherwise.
Your Competition Has One
If all that isn’t enough to convince you that your business needs a website, consider this. Your competitors all have websites. Your potential customers are searching online for your services, and they are likely to commit to another business before hearing about you from a friend, family member, or colleague. You can greatly increase your chances of gaining more customers simply by having a web presence.
Of course, having a website is only the first step in improving your business’ marketing strategies. At Your Cyber Partner, we’re here for you to help you generate more leads, make more conversions, and improve customer care and relations, all with digital marketing. Call us today to talk about how we can help you improve your business.