From news media to marketing experts, everyone’s talking about Millennials. They’ve grown up with the Internet, and they are entirely comfortable in a world built around mobile technology. If you want to market to Millennials, you need a mobile app and a strong social media presence.
This new generation of young adults is an entirely different audience than the world has ever seen. Traditional advertising and marketing strategies simply don’t work on today’s 25-34 year old crowd of tech-savvy consumers. Fortunately, marketing to Millennials may be easier than you think. The key is to integrate social engagement with mobile marketing.
Millennials Shop on Their Phones
A mobile app gives your customers more features and accessibility when they’re on their phones and other mobile devices. While even today’s seniors are getting into mobile tech, Millennials are native to it. They are more likely to download and use an app than they are to navigate a website that’s not optimized for mobile use. And, when you have an app for your business, you can create a more social feel for shopping online and engaging with your business.
Add Social Features for More Sales
Millennials know how to shop online. They do their research on everything from materials and sizing to reviews and testimonials. And they appreciate it when a company goes above and beyond for them. Want to be a hit with Millennial customers? Include live chat support and other social features in your app.
This way, instead of navigating away from your site to do their research, your young customers can get instant answers to their questions. They can see which of their Facebook or Instagram friends are using your app. They can also share products they’ve recently purchased or are thinking about purchasing and ask for feedback. Basically, a mobile app with social features can make shopping and interacting with your brand a lot more fun, which is a huge plus for Millennial customers.
A Mobile APP Gives a Seamless Customer Experience
Millennials are digital natives. That means they don’t get easily confused by technology. It also means they know how things are supposed to work, and they won’t put up with clunky websites with outdated ordering and checkout systems. With a mobile app, you can give your Millennial customers the fast and seamless customer experience they expect. This will really make you stand out from the competition.
Mobile technology is the future of digital marketing, and mobile apps can take you into that future faster. A mobile app can improve your communication with your customers, give them a more enjoyable overall experience, and provide them with a convenient and modern way to shop online or in your store. If you’re looking for the best ways to market to Millennials and upcoming generations of tech-savvy customers, Your Cyber Partner can help. Contact us today to see how we can help your business attract and keep Millennials with a customized mobile app, improved search engine optimization (SEO), and other digital marketing services.