You’ve worked hard and made numerous changes; you struggled with the About Us page for hours. But now the masterpiece that is your website is completed and you are finished with it. Or are you? SEO experts say that Google looks for sites that provide fresh, new content on a regular basis. Getting your website up and running was just the start of a long-term relationship. Here are four reasons to keep your site updated.
For the Search Engines
Does every site need updated even if the products or services don’t change? The answer is “yes.” Google and other search engines are looking for content that is relevant to users today. Something that was written six months ago could be outdated, which is why they look for the latest information.
If two sites offer the same basic information, the one that has the newest content will probably rank higher if everything else is equal. To outrank your competitors, you have to offer worthy content and it must be the latest information that can be found.
Another reason to update your site is that links can become disabled, which lowers your rank with search engines. You want to watch for links that no longer lead to where they are supposed to go or that lead to information that is no longer accurate. Inactive links on a site will lower its ranking for searches.
You Are Seen as An Authority
You develop a reputation of providing accurate, relevant content about a subject that you are knowledgeable on. This influences the search engines to include your site on searches and it influences users to come back to visit your site.
For instance, if you are a skin products company and you write about the latest developments in skin care of the newest issues or findings, people will be more inclined to buy your products because they trust that you know what you are talking about.
Get Repeat Visitors
People will come back to your site over and over again if they can expect to learn something new each time they visit. The more often a visitor comes back to your site the more likely they are to buy your product or use your service.
Psychologists say that a person must be exposed to something multiple times before they will respond. Some statistics claim the magic number is seven while others have said 27. The point that is made by both stats is that you want your visitors to keep coming back to make the sale.
Keep it Running Smoothly
Numerous things can happen to a website to keep it from working correctly. Load time can slow to a crawl, internal links can stop working, images can fail to load. All of these issues will affect whether a visitor comes back to your site again. Often the only way you will know there is a problem is if you visit the site often and monitor it.
Even though you are proud of your finished product, you must continue to change and improve upon it. That is the only way you will utilize your website to its fullest potential.