While it’s always great to earn a new customer, I urge you not to stop there. Instead, recognize that each customer represents a lot more potential for your business. Let me show you how.
Pay Attention to Your Analytics
This doesn’t necessarily pertain to customers; it pertains to visitors to your website, but it’s still very important to bring up. Website analytics have huge potential for your business. Better still, Google Analytics is free and extremely effective.
Assuming you get decent traffic, every month your prospective customers are giving you invaluable information about how they want you to market to them. If you’re not regularly reviewing your analytics, you’re throwing this information away.
Specifically, you want to look for which pages they spend the most time on. Can those be better optimized? Should the ones they’re ignoring be tossed or should you revamp them? Which blogs do they like the most? Make sure you double down on those and let your social media following know when those posts are published.
The better you get at checking your analytics regularly and then acting in accord with what they’re telling you, the more business you’re going to see. It’s as simple as that.
Give Them a Survey
Once you’ve secured a customer and finished your work, make sure you get their feedback through some kind of survey. Before you do that, though, let’s talk about what makes a good, productive survey, because the ones most businesses use are, well, useless.
Don’t get me wrong; it’s important to make sure they’re happy with your services or those of your employees. However, if that’s all you’re finding out about with a survey, that’s hardly a good use of the tactic.
Instead, find out why they chose your company over the competitors. How they found you is also important. Ask about what you could have done better; this includes your website. Find out what kind of content they’d be most interested in reading about (if they aren’t interested at all, this is important information too). The point is that you want to learn as much as possible about your customers and surveys are perfect for this. You’re getting this vital data right from the horse’s mouth. Over time, you’ll probably think of other questions specific to your company that would be helpful.
Ask Them to Like Your Facebook Page
If you don’t have one already, create a Facebook page for your company. It’s free, has tons of potential and, if nothing else gives you one more piece of digital real estate on the World Wide Web. However, a Facebook page is only as helpful as the amount of attention it gets. If no one knows about your page, it’s not going to do much of anything.
There are all kinds of ways to increase engagement, but don’t underestimate simply asking people to “like” your page. Ideally, ask your customers. When they like it, this will show up on their timeline. Facebook may even suggest the page to their friends.
Facebook provides a huge shot of social proof. Furthermore, when people need the services you provide, they can ask their friends, who were your customers and who can give you a very favorable recommendation.
Use Them as a Testimonial
Finally, every business should have some testimonials in their marketing arsenal. Testimonials are tremendously powerful when it comes to walking potential customers across the threshold and into a sale.
There a number of reasons for this, but they boil down to the fact that, at the end of the day, people just want to know the job is going to get done. You can try all kinds of other tactics, but if a competitor can show them that they know how to do the job 100% like the customer wants, you’re going to lose out.
This is why you should constantly be collecting as many testimonials as possible. The more you have, the more likely you are to meet someone’s expectations.
If you liked these tips, Your Cyber Partner has even more for you. Check out my free guide, “50 Ways to Market Your Business Online in 15 Minutes per Day.” You can download yours right now and get started on leveraging these helpful tips.