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How to Choose the Right Theme for Your Business Website

October 6th, 2014 No Comments

photo-1443770760695-e1bfa3e62229When you sit down to plan your new website, one thing to consider is the theme.  However, that can stop your productivity immediately.  How do you choose between the countless options available to you?  How do you know which one is the right one?  Here are some guidelines to follow that will help you to pick the perfect theme.

Consider How it Looks

Make sure the theme fits in with your business.  If you are a construction company, you probably don’t want flowers and beautiful scenery for your theme.  Keep it simple when first starting a website and put the focus on what you add to it.  You can also visit the websites of your competitors to see what their design looks like.  This will give you an idea of what will appeal to your customers.

Make It Usable

Don’t overdo the graphics and make the webpages slower to load; focus on ease of use.  Don’t add too much color to your page that visitors can’t even see the navigation buttons.  Little things like this will frustrate your visitors and make them give up and go somewhere else.  Instead, keep your theme clean and easy to navigate with the buttons viewable and the information simple.

Make Sure it’s Customizable

You want to make the site your own, so find out if you can customize it before you purchase a theme.  You may want to change colors or add images and graphics.  It should allow you to add widgets to vary your layout.  Even if you are starting with a basic theme at only one or two pages, consider how you might like to develop it for the future.  While your theme today may not be the same one you use ten years from now, you don’t want to change it out every time you try to add something new.

Find Out about the Tracking Features

Find out what information you will be able to track with your website.  Many tracking tools are available to tell you how many people visited your site, how long they stayed, and other information.  Your theme should make it easy for you to install tracking widgets so you can find out important data.  This will help you know where you can improve and what is working for you on your site.

Choosing the right theme is a decision that should be thought out carefully.  It involves more than just the way it looks; it should be easy to use for the visitor and provide the enhancements you want.

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