Most small business owners balk at the idea of keeping a blog. To be fair, that’s because many of them have tried blogging before and saw absolutely no results for all their hard work. If this sounds familiar and you’ve sworn off blogging for good, I encourage you to keep reading. I’m going to showRead More..
Posts in Online marketing:
When it comes to getting more meaningful traffic to your website, you basically have two options. You can opt for trying to get more traffic organically through search engine optimization (SEO), or you can opt to pay for PPC (pay-per-click) advertising campaigns. Each of these strategies has its pros and cons. For most businesses it’sRead More..
Content marketing is today’s hottest strategy on how to attract new customers and increasing your sales. Unlike regular advertising where you have to get in the face of your prospects and interrupt whatever they’re doing with a “look at me” message, content marketing subtly attracts those who want what you have to offer. They willRead More..
Running a successful small business is rarely an easy road, even at the best of times. Indeed, in the current perilous economic climate, it can often seem like the most Herculean of tasks. Competition for customers and a solid chunk of the market share is fierce, with more and more businesses turning to comprehensive, dazzlingRead More..
It’s not enough to tell people who you are; you have to show them. Visual content has become increasingly important in online marketing strategies such as website creation and social media interaction. Many businesses still focus on their products and brand even within their social networks. Here are four reasons why you need to focusRead More..