Ann, the owner of Reliable Bookkeeping, LLC, wanted a way to get her message across in a succinct way while still hitting all the main points. She wanted small business owners to know what they do, how they can help, and the industries they can serve. She also wanted to get across the fact that she can work from anywhere.
We created a ‘whiteboard video with line art.’ Because the story—and the drawing—unfolds as the video progresses, it keeps the viewer engaged. The hand adds a human connection. The inflection in the professional voice-over also helps to engage the viewer.
The script was carefully crafted prior to the animation. The message speaks to many business owners who can relate to the character in the video. In just over a minute the video script gets across all of Ann’s points. A visual of a map of the United States helps drive home that they can work with you no matter where you are.