We started with an extensive, competitive keyword search to ensure we used the words people were searching for in her newly written content. I also suggested replacing Ruth’s logo with a new version–one that portrayed the mature professional she is. We designed a new site using soft, calming colors and real images, one that speaks to her clients. The site was then fully optimized. We continue to maintain and update the site, keeping it fresh with new video blogs and captivating images, linking back to her radio show. To boost Ruth’s online presence, we’ve added/updated the local business directory listings and enhanced her Google My Business listing with images, descriptions, hours, and anything else a prospective client might want to know. These changes have resulted in an uptick in new clients. Working with Ruth, we will continue to boost her presence in various ways to help her maintain a steady influx of new business.