Most small business owners balk at the idea of keeping a blog. To be fair, that’s because many of them have tried blogging before and saw absolutely no results for all their hard work. If this sounds familiar and you’ve sworn off blogging for good, I encourage you to keep reading. I’m going to show
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You’ve probably heard that, when it comes to marketing, content is king. Unfortunately, it also takes a lot of work to create all that content. When you’re a builder, contractor, or some other type of small business owner working on your business, there are only so many hours in the day as it is. Finding
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Have you been holding off on social media marketing? Maybe you just don’t know where to start. If you’re like a lot of tradesmen, it comes down to either LinkedIn or Facebook. Let’s take a look at which one would be the best choice for your business. Considering Social Media Before we begin pitting these
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Like any business, yours can be profitable only when customers know about it. Whether you’re a contractor, builder or some other tradesman, you need continuous exposure to consistently drive new customers to your door. Are Facebook ads an effective medium for this? Let’s take a closer look. How Do Facebook Ads Really Work? If you’re
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Local Media for Your Business Does your company need more exposure? If so, a local media company could be the key. While most business owners think this is above their heads, here’s some simple advice for getting it done. Know How to Pitch The biggest mistake I see from most companies that want media attention
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Twitter continues to grow in popularity, meaning if you’re looking for new customers, it’s a great place to start. If you’ve been avoiding this powerful platform because it felt overwhelming, don’t worry. The platform is fairly easy to use, and these tips will guide you on who to connect with (and why). So jump right
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While it’s always great to earn a new customer, I urge you not to stop there. Instead, recognize that each customer represents a lot more potential for your business. Let me show you how. Pay Attention to Your Analytics This doesn’t necessarily pertain to customers; it pertains to visitors to your website, but it’s still
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If you’re like a lot of business owners, you probably think the idea of using social media to attract new customers has been a bit overblown. This is almost certainly true if you’re a builder, contractor or some other type of tradesmen. Many simply can’t imagine that social media would be effective for their marketing
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While it would be great if there was research that suggested that mailing exactly every 5 days gets you the best results every time, there is no such thing. There is no magic number, no schedule to follow. And here’s why… Every market, every niche, every audience and every person is different. And while you’ll
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While many marketing experts will tell you that Internet trends change by the minute, Internet traffic patterns are oddly predictable in many ways. For example, over half of all Internet traffic is driven by video content. Over 100 million people watch online videos every day, and all of those videos lead to follow-up visits to
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800.313.8510
Jul 06, 2017 
Content & Video Marketing