It is a well-known fact that businesses not only benefit from using social media, but that they need to be involved to be successful with today’s customer. However, it is all too easy to create a profile page and then forget about it. It may be because
you don’t know what to say or you get busy with other things, but it is important to keep a regular schedule with your social media interaction.
Know Where to Post and Why
Select the social networks that you use by identifying which ones will help you better reach your audience. Know why you are posting on a certain network and what your strategy is for using it. Determine what people want to know about your business and that will provide a starting point for what you say on the sites.
Develop Your Unique Voice
When you post on the different sites, use the same voice. Decide ahead of time what kind of personality your voice will have. Will it be serious and informative or will you be more light-hearted? A fashion company may want to sound trendy and fun while a business that sells medical equipment may choose to be more serious and focused. Whatever you decide should be used in all posts on all sites.
Keep a Regular Calendar
Plan your posts ahead of time. Know how often you are going to post and on what days. For instance, you may decide to post on Facebook on two days each week, while you will send tweets to your Twitter followers every day. You may need to do some research to help you determine the optimal schedule to keep your followers interested without overloading them.
The next step is to plan the topics of your posts ahead of time. This will keep you from sitting down to write a post and having nothing to say. You can create a calendar with the list of topics for the entire month or year or you might choose to do just a week at a time.
If you are not sure what to talk about, look at the news for your industry and what others are posting. While you don’t want to copy another business, you can get inspiration from them. Look at posts that interest you and see what your target audience is reading. Ask your customers questions and create posts on those topics.
Delegate the Posting
Make sure you know who is going to be handling the posting of your content. Whether you are directly involved or not, the responsibility lies with you to ensure it is done correctly. You can have an employee handle the actual task or you can work with an outside company to create your social media posts. In the end, the results are going to fall on you.
Track Your Success
Take the time to track the success of each network and specific posts. This helps you to know what is and what isn’t working so you can focus on the successful posts. You don’t want to waste your time with posts or sites that do not benefit your business.