If you’re like a lot of small and medium business owners, you probably have at least some idea of how important SEO (search engine optimization) is
to your digital marketing. After all, if you don’t use the right keywords and optimize your site and other online presences well, Google won’t have any way of finding you when your customers search for products and services related to your business.
You may not know, however, that SEO isn’t just a one-and-done service. You may think that finding the right keywords, populating your site with quality content, and improving your site’s rankings on search engine results pages (SERPs) can all be done at once and that you can then move on and save your marketing and advertising budget for other campaigns. However, once you understand a bit more about SEO, you’ll realize that optimization truly is an on-going effort that needs to be updated and maintained on a regular basis.
Google Is Constantly Upgrading Their Algorithms
In the old days, SEO was almost entirely based on the number of times keywords showed up in a site’s content. This resulted in a lot of “keyword stuffing” – a practice by which site creators would add as many iterations of their target keywords as possible, in many cases completely ignoring the quality of their content. Google has long since cracked down on keyword stuffing and other ‘black hat’ practices.
Basically, Google’s goal with their search algorithms is to provide users with the best results for their searches. This also weeds out sites that are misleading or irrelevant for any reason, even if it’s an innocent mistake. That’s why, if you want to stay in the top SERP rankings, you need to get expert help with your optimization efforts from people who are always studying the latest changes to search engine algorithms.
Improve Your Local Search Results
Furthermore, more people than ever before are using mobile devices to search for businesses near them. This means that search engines are working harder to improve local searches, which means that you can expect even more changes in best practices for your local and mobile SEO.
SEO, a Cost-effective Way to Improve Your Digital Marketing Efforts
Regular SEO services allow you to continue to find better ways to target your ideal customers. Keywords and phrases aren’t static, and neither are your customers. With ongoing, monthly SEO services for your business, you can see what’s working for you and what isn’t. You can get updated keyword research, and you’ll know that your site and social media pages all follow Google’s best practices for SEO.
Search engine optimization is a continuous effort to keep your business at the top of SERPs. You’ll get the best results from monthly SEO services including regular updates that work with Google’s latest algorithms. To learn more about how SEO continues to evolve and why you need monthly services to stay on top, give Your Cyber Partner a call today.