Over the years, the use of ‘video’ has skyrocketed in popularity with online businesses and marketers. SEO experts worldwide know the value and benefits videos can bring to a company’s overall SEO strategy. Videos can help market your business. Video is now crucial for ranking higher in Google – sites with video are given priority over those without. Videos also increase engagement rates, extend your message, and serve as a powerful sales enablement tool. Do you want to rank higher in Google and get more visibility? If so, then merging video with the rest of your optimization and content efforts is a sensible option. Here is how video can help your business: SEO strategy. Videos can help market your business. Video is now crucial for ranking higher in Google – sites with video are given priority over those without. Videos also increase engagement rates, extend your message, and serve as a powerful sales enablement tool. Do you want to rank higher in Google and get more visibility? If so, then merging video with the rest of your optimization and content efforts is a sensible option. Here is how video can help your business:
1. Videos Captivate Your Audience
More people, it seems, prefer to listen and watch than read. This engages them, and that is good for you. Consider that your audience is ‘captive’ for 1.5 to 2 minutes; use that time wisely. If you are not sure what to say, enlist the help of a professional scriptwriter before you create your video. Be sure to include buttons and links that make it easy for your audience to share. Engage them even further by allowing them to comment.
2. People Tend to Stay Longer on Your Site
Google is not just looking for quality content. The renowned search engine wants content that engages, and there is nothing more engaging than videos for your site. If visitors tend to leave your site immediately, consider adding video. According to a research conducted by Comscore, people tend to stay an average two minutes longer on a site with video. While there, they are exposed to your products and services and may even make a purchase.
3. Videos Are Shared More Often
People tend to share videos more often than text, and social media is the perfect platform for this. There are over 700 videos shared every minute on Twitter. On Facebook, videos are viewed over 3 billion times per day. Those numbers are staggering. Moreover, because video is so easily shared via social media, email, and other blog sites, it has the potential to increase buzz.
4. Videos Attract More Inbound Links
When people share your video content, they are creating inbound links (links from other sites back to yours). Adding videos in your content or optimization strategy has the ability to attract three times more inbound links than plain text posts. Why does this matter? Inbound links are another criteria that Google’s algorithms look for. As you get more inbound links to your site, you benefit from
- a higher SEO ranking for your pages
- free promotion of your content via other channels and sites (sharing is caring)
- more ways for people to find you
- more traffic to your website
5. YouTube is the Second Largest Search Engine
More and more people today are bypassing Google search and using YouTube, also owned by Google, as their search engine of choice. These people are looking for video on the topic they are researching, so if your site doesn’t contain a video, you will not be in the search results.
No matter which search engine is used, a majority of the video results (approximately 80%) come from YouTube. There are many video-sharing sites such as Vimeo, Flickr, Dailymotion, Twitch, Liveleak, and more. The best place for your video is your website and YouTube, but it is a good idea to post your video in more than one place. The more engaging the video, the more frequently and higher Google will present it in the top search results. This leads to better organic ranking and more visibility, which transforms into increased traffic to your site.
6. Higher Click-Through Rates as Compared to Plain Text
As mentioned earlier, video is by far the most engaging medium online. This results in 41% more ‘click-throughs’ than plain text. This means that once a visitor watches your video, they take action by clicking through to your website, landing page, or wherever it is you want them to go. A greater click-through rate means more traffic to your website or landing page, more bang for your buck, and more people learning about your brand.
With the introduction of virtual reality technology and 360° videos, video marketing will continue to grow. So if you want to take your online marketing—and your business—to the next level, perhaps it’s time to consider incorporating videos into your content marketing strategy. For more on why video should be part of your marketing plan, visit http://yourcyberpartner.com/video-marketing-nj/.