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Video Marketing


Oliver AwardVideo marketing is a rapidly growing field that you can’t afford to miss out on. YouTube gets 4 billion views a day, and almost 80% of Americans watch it at least once a week with 55% watching it daily. Video can be streamed on mobile devices or tablets, making it a flexible and burgeoning medium. If you’re not convinced, here are a few more statistics.

Why Video Should Be Part of Your Marketing

  • YouTube is the second most popular search engine after Google, and video results frequently pop up on searches.
  • Every minute, 700 videos are shared on Twitter.
  • An estimated 60% of potential customers will watch a video before purchasing a product or service.
  • In many industries, customers are much more likely to buy a product after viewing an online video advertisement than a TV ad.
  • Video is an easily searchable medium that can help promote your business.
  • 80% of higher-level marketing executives use video for advertising campaigns.

Seeing is believing. You can talk about how great your car detailing service is, but at the end of the day people need to see it. We’re wired to watch things instead of reading about them. Video is consistently more persuasive because it activates the auditory and visual systems in a way that writing or images often can’t. Studies have shown that it builds trust in consumers; clients are more likely to buy a product if you shoot a video where you’re smiling and looking them straight in the eye. Best of all, video is one of the best ways to increase site visibility on search engine rankings. Search engines love videos, and having a video on your web page drastically increases your chances of appearing on the first page of search results. The exact estimate, from Forrester research, is that placing a video on your site makes it roughly 53 times more likely to place in the top few search results. Additionally, videos triple your inbound links (links from other sites) and double your site visits.

What Kind of Videos Should You Consider?

If you’re horrified at the thought of talking on camera, don’t despair. There are other ways to create a video.

  • The direct approach, of course, is to film you speaking to us about your business. This isn’t for everyone, but it is a great way to connect with your prospective customers and to gain their trust.
  • There is an indirect approach where we shoot a short video of you and/or your staff doing what they do. (think pizzeria or hair salon) A professional voice-over can describe your business and why people should come in.
  • There are animated ‘explainer’ videos, like the one you see on this site. This is a great way to describe your services in a short, concise video. The film helps keep a viewer’s interest as the animation plays out.
  • Another type of animated video uses kinetic typography, or moving text, usually with music playing in the background. These can be quite powerful and hold the viewers’ interest as they read the words.
  • A video can inform. For example, a website about healthy eating might feature a video where the steps of a recipe are demonstrated. Think product demonstrations.
  • A ‘video’ of your website is made up of screenshots that transition with either a voice over or music in the background. This type of video wouldn’t be used on your website, but can help promote your website from other sites such as YouTube.

Your Cyber Partner can help you choose a method appropriate for your business and budget. We work with you to help get your message down and create a script before creating the video. Keeping the end result in mind, the video should accomplish a goal and be one that people will actually want to watch.

What We Do After the Video

Once your video is complete, the best place for it is your website. The next best place for your video is YouTube. There are several other sites dedicated to video to which we will post. All will link back to your website! These inbound links from major sites are valuable and increase visibility on search queries. Video and Social Media are perfect together. When you log onto your Twitter account or Facebook page, you’ll probably see more than a few videos of funny cats or skateboarding fails. The same viewers could just as easily share your video.

 

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