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Posts Tagged ‘Twitter’

How to Use Twitter for Business

June 20th, 2017 No Comments

How to Use Twitter for BusinessTwitter continues to grow in popularity, meaning if you’re looking for new customers, it’s a great place to start. If you’ve been avoiding this powerful platform because it felt overwhelming, don’t worry. The platform is fairly easy to use, and these tips will guide you on who to connect with (and why). So jump right in on this gigantic social media platform and begin attracting new business.

Include Your Website’s URL

When setting up your Twitter profile, be sure to include your website. This is an easy tip, but it’s one that many companies miss. In short, when you catch someone’s attention on Twitter, one of the first things they’re going to do is check your profile. If your URL is front and center, there’s a good chance they’ll click through to learn more about you and your company. This is a potential prospect. What you don’t want is to make this prospect work to find your website. The easier you make it for them, the more likely they are to visit your site.

Network with Market Influencers

Look for the Twitter profiles of influencers in your market. If you’re a contractor, those influencers may be people from home improvement shows or magazines or suppliers from whom you purchase material. Think about those people who have any amount of influence in your field (so long as they’re not competitors) and make a list.

These are who you want to interact with. You’ll need to put forth a little more effort than just clicking favorites and retweeting. Instead, read and comment on their posts. Work towards an actual conversation and engage with them. Will this get you customers? Maybe not, but it can lay the groundwork for an important business relationship or some other networking opportunity down the road.

Connect with Other Local Businesses

Another way to start expanding your reach is to network with your fellow local business owners. Again, you obviously don’t want to do this with your competitors, but almost anyone else could prove helpful. Offer to share their information with your respective followers, and most likely they will do the same. Not only will this help increase your exposure, but such engagement indicates to Twitter that your content deserves to be seen by more people.

Spy on Your Competitors

One of the great things about online marketing is that so much of it happens out in the open, and you can often see exactly what your competition is doing.  Look to see what your local competitors are doing with their Twitter accounts. You may find they’re not doing anything, but if you see a large following or that they have better engagement, peruse their past tweets to get a feel for what they might be doing differently than you, then do the same.

Use Media

Finally, as much as possible, include pictures and videos with your tweets to bring more dimension to your messages. These always receive more interest from followers, which means you have a better chance of seeing your tweets spread.

Tweet Often

It’s important that you take the time to tweet often. Ideally, you need to be tweeting between 5 and 20 times a day. That may seem like a lot, but if you download the app to your Smartphone, it will be easier to get off tweets throughout the day.

If you’d like to learn even more tips to help your business find new customers, I have 50 ready and waiting for you. Just download “50 Ways to Market Your Business Online in 15 Minutes per Day.” At Your Cyber Partner, we’ve put together our best tips for helping builders, contractors, and other tradesmen grow their business.

Social Media for Business: 4 Things You Need to Know

June 13th, 2017 No Comments

Social Media for BusinessIf you’re like a lot of business owners, you probably think the idea of using social media to attract new customers has been a bit overblown. This is almost certainly true if you’re a builder, contractor or some other type of tradesmen. Many simply can’t imagine that social media would be effective for their marketing needs. Others have given social media a try but quickly called it quits when they didn’t see results.

Whichever category you fall into, it’s important to understand what you need to know about social media in order for this potent approach to really work.

 

Each Platform Has Its Own Language

One mistake a lot of small business owners make is trying to conquer many social media networks at once. They start a Facebook, Instagram, Twitter and Pinterest account on the same day and get busy trying to drum up new business.

Of course, nothing happens.

To some degree, they may be spreading themselves too thin. However, it’s just as much because they’re not taking the time to learn about the language of each social media network.

For example, on Facebook, most people are looking to browse around, socialize with friends and family, post comments, like/share things, and read/see videos and pictures that are funny, interesting or even adorable.

Believe it or not, there is plenty of opportunities there for any of the aforementioned professionals to find new customers. I’ve seen it firsthand.

However, that type of user is completely different than the kind who jumps on Twitter. Even when this is the same exact person, they’re wearing different hats. You need to understand these differences and proceed accordingly.

Social Media Is Not the End of Your Sales Funnel

This is another huge mistake that often tarnishes the reputation of social media in the eyes of many business owners. Your social media presence shouldn’t be where you make the sale. Very few people are going to make a purchasing decision on a single picture, post or 140 characters of copy.

Instead, you should use your social media presence to first gain people’s interest and build your authority in the market. A successful social media campaign should result in people wanting to contact you because they’re convinced you can help and are excited about the opportunity.

Quality > Quantity

This should be common sense, but on social media, it’s nearly impossible to resist the siren call of having countless followers. If you see a competitor with hundreds more than you, it’s tough to ignore that and stay focused on your goals.

Here’s the thing, though: it’s easy to get a huge “audience” on social media. You can actually go out and pay people to beef up your profile.

Those people will never become customers, though.

Instead of worrying about how many people follow you, you should be more concerned about how much engagement you’re seeing. Pay attention to which posts get comments and clicks. Those are the ones you should be creating more of. Of course, you should also be engaging right back with your potential customers.

You Have to Provide Quality Content

Twitter is an amazing tool. There’s no doubt about it. The same goes for Instagram. What these and other social media platforms lack, though, is space to really provide quality content – not that this has hurt their success.

Facebook gives you much more space to provide meaningful content, but we’d still recommend you keep a separate blog on your company’s site. This isn’t the type of thing you need to update every single day. It is the type of thing you can use to show potential customers your expertise, though.

For example, if you’re a contractor, you could explain the various pieces that go into a big project like adding a deck. Do this right before summer hits and many of the people interested in this type of project may wind up hiring you for the job.

If you’d like to learn more about how social media can increase your reach and help you find new customers, subscribe to Your Cyber Partner’s blog. I regularly publish helpful pieces just like this one that are full of proven tips.

How to Choose the Best Social Media Networks

October 27th, 2014 No Comments

When you sit down and read information about the various social media networks online today, it can get confusing.  You have Facebook and Twitter that everyone says you should get involved with.  Pinterest is the new game in town that is essential for businesses to get a jump on and Google Plus is important because…well, because it’s Google.  Oh, and don’t forget the power of videos with YouTube and if you have time, hang out on LinkedIn, too.  So, how do you choose between them and still make time for your business? (more…)

Creative Ways to Use Twitter for Your Business

August 25th, 2014 No Comments

Social media is another way to market for businesses, but not everyone knows how to use it effectively.  Business owners may tweet when they have a sale or discount or some kind of news for their company, but unless you create a relationship all along, your recipients are likely to ignore it because they don’t know who you are.  Here are some creative ways that can help you get noticed on Twitter. (more…)

How to Get Your Content to Go Viral

August 4th, 2014 No Comments

 

You’ve heard of the people who were unknown until something they posted was viewed thousands and even millions of times. It may have been a video on YouTube that everyone just had to see or a comment on Facebook or Twitter that had everyone talking and responding to. How can you get your message to have that effect? (more…)

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