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Posts Tagged ‘Online Marketing’

4 Ways to Leverage Your Business Blog for Marketing Purposes

July 11th, 2017 No Comments

Most small business owners balk at the idea of keeping a blog. To be fair, that’s because many of them have tried blogging before and saw absolutely no results for all their hard work. If this sounds familiar and you’ve sworn off blogging for good, I encourage you to keep reading. I’m going to show you how contractors, builders, tradesmen, and others have leveraged blogs for marketing purposes.

You Need to Track Analytics

First and foremost, blogging is like any other form of marketing. You need to measure what’s working so you can double down on those efforts and quit investing in what falls short.

There are a number of ways you can do this with your blog. Countless platforms exist for this very purpose. You can also use Google Analytics to track user engagement, which is completely free.

Just because people aren’t sharing or commenting on your posts doesn’t mean they’re not working. If you notice an increase in “impressions” on your blogs correlates with an uptick in business, then you know you’re onto something. Track what’s finding its target and produce more of that content.

Help People Out

This is such a critical point that the vast majority of small business blogs completely miss. In short, your blog needs to actually help people who are reading it. Far too often, companies use their blogs to talk about recent changes they’ve made to their approach or simply as a form of sales copy.

These won’t get read. In the off chance they do, are you really confident it will convert anyone into being a customer?

Instead, you want to give information to potential customers that does two things:

  • Proves your expertise in your industry
  • Shows them that you’re willing to help, not just sell your services

The importance of that last piece cannot be overstated. People may not give you their business just because you helped them, but they will definitely consider you over a competitor they have no relationship with.

Use Content Upgrades

As powerful as this marketing tactic is, I’m surprised more companies don’t know about it. I’m talking about content upgrades. Start using these, and you will not only impress potential customers, you’ll have their contact information—something that is extremely valuable when used correctly.

Here’s how it works. You start with a very solid piece of content that, again, really delivers valuable information that readers will actually find helpful. This is absolutely crucial because, by the end, you want them hungry for more. You want them excited about what’s going to come next.

That’s when you tell them: you have more content. It’s even better than what they’ve read so far. All they have to do to read it is provide you with their email address. At that point, you’ll email it to them – simple as that.

Now, of course, that piece of content really needs to deliver. However, so long as it does, you have an email address. The next time you have a sale, let them know. The next time you have a killer blog post, same thing. There is so much potential here if you are using your blog correctly.

Use It for Networking

Finally, I don’t care what industry you’re in, there is networking to be done. Perhaps you’ve already done this to a large degree. It may even be a major cornerstone of your referral business.

What you should be doing is taking this network to the Internet and letting business partners and other associates post on your site and vice versa. The upshot of this is that you can increase exposure, strengthen those networking ties and exchange backlinks, which help with SEO (this just means you’re linking to each other, probably the most important SEO metric in Google’s eyes).

Get started on your blog today and use the above advice to make sure it’s actually pulling in clients. Also, be sure to subscribe to the Your Cyber Partner blog as I will be publishing more helpful content proven to work for small businesses like yours.

How Lead Generation Services Can Grow Your Business

July 12th, 2016 No Comments

local-business-consulting-894339_640No matter how great your product or service is, no matter how much you’ve spent on creating fabulous content, and no matter how long it has taken you or your organization to become the top expert at what you do, none of it matters without leads. Leads are the potential customers who show up at your virtual doorstep, and what they see, hear, or consume within the first few seconds will cause them to either become loyal customers or to leave in a hurry.  We will explore how lead generation services can grow your business. (more…)

Organic vs Paid Traffic – What’s the Difference?

June 28th, 2016 No Comments

When it comes to getting more meaningful traffic to your website, you basically have two options. You can opt for trying to get more traffic organically through search engine optimization (SEO), or you can opt to pay for PPC (pay-per-click) advertising campaigns. Each of these strategies has its pros and cons. For most businesses it’s not a matter of choosing one over the other, but instead choosing a balance between the two. So let’s take a moment to explore the difference between paid and organic traffic, as well as the advantages and disadvantages of each. (more…)

7 Ways to Share Content

April 12th, 2016 No Comments

ways to share contentThere are many ways to share content – both original and curated (gathered from elsewhere). Let’s look at some of these options, and you can decide which to use based on what you’re sharing and where your target audience hangs out. For best results, you’ll use a combination of these. Don’t be afraid to experiment. (more…)

Small Business and the Power of Online Marketing

December 1st, 2014 No Comments

online marketing njRunning a successful small business is rarely an easy road, even at the best of times. Indeed, in the current perilous economic climate, it can often seem like the most Herculean of tasks. Competition for customers and a solid chunk of the market share is fierce, with more and more businesses turning to comprehensive, dazzling advertising plans to bridge the gap. However, there are ways to boost your business’ customer base, as well as your sales figures, without breaking the bank. (more…)

Why You Need Visual Content in Your Marketing

September 15th, 2014 No Comments

photo-1452711932549-e7ea7f129399It’s not enough to tell people who you are; you have to show them.  Visual content has become increasingly important in online marketing strategies such as website creation and social media interaction.  Many businesses still focus on their products and brand even within their social networks.  Here are four reasons why you need to focus the visual aspect of content in your social networks. (more…)

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