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Posts Tagged ‘Content’

4 Ways to Leverage Your Business Blog for Marketing Purposes

July 11th, 2017 No Comments

Most small business owners balk at the idea of keeping a blog. To be fair, that’s because many of them have tried blogging before and saw absolutely no results for all their hard work. If this sounds familiar and you’ve sworn off blogging for good, I encourage you to keep reading. I’m going to show you how contractors, builders, tradesmen, and others have leveraged blogs for marketing purposes.

You Need to Track Analytics

First and foremost, blogging is like any other form of marketing. You need to measure what’s working so you can double down on those efforts and quit investing in what falls short.

There are a number of ways you can do this with your blog. Countless platforms exist for this very purpose. You can also use Google Analytics to track user engagement, which is completely free.

Just because people aren’t sharing or commenting on your posts doesn’t mean they’re not working. If you notice an increase in “impressions” on your blogs correlates with an uptick in business, then you know you’re onto something. Track what’s finding its target and produce more of that content.

Help People Out

This is such a critical point that the vast majority of small business blogs completely miss. In short, your blog needs to actually help people who are reading it. Far too often, companies use their blogs to talk about recent changes they’ve made to their approach or simply as a form of sales copy.

These won’t get read. In the off chance they do, are you really confident it will convert anyone into being a customer?

Instead, you want to give information to potential customers that does two things:

  • Proves your expertise in your industry
  • Shows them that you’re willing to help, not just sell your services

The importance of that last piece cannot be overstated. People may not give you their business just because you helped them, but they will definitely consider you over a competitor they have no relationship with.

Use Content Upgrades

As powerful as this marketing tactic is, I’m surprised more companies don’t know about it. I’m talking about content upgrades. Start using these, and you will not only impress potential customers, you’ll have their contact information—something that is extremely valuable when used correctly.

Here’s how it works. You start with a very solid piece of content that, again, really delivers valuable information that readers will actually find helpful. This is absolutely crucial because, by the end, you want them hungry for more. You want them excited about what’s going to come next.

That’s when you tell them: you have more content. It’s even better than what they’ve read so far. All they have to do to read it is provide you with their email address. At that point, you’ll email it to them – simple as that.

Now, of course, that piece of content really needs to deliver. However, so long as it does, you have an email address. The next time you have a sale, let them know. The next time you have a killer blog post, same thing. There is so much potential here if you are using your blog correctly.

Use It for Networking

Finally, I don’t care what industry you’re in, there is networking to be done. Perhaps you’ve already done this to a large degree. It may even be a major cornerstone of your referral business.

What you should be doing is taking this network to the Internet and letting business partners and other associates post on your site and vice versa. The upshot of this is that you can increase exposure, strengthen those networking ties and exchange backlinks, which help with SEO (this just means you’re linking to each other, probably the most important SEO metric in Google’s eyes).

Get started on your blog today and use the above advice to make sure it’s actually pulling in clients. Also, be sure to subscribe to the Your Cyber Partner blog as I will be publishing more helpful content proven to work for small businesses like yours.

The Ultimate Guide to Repurposing Old Content

July 6th, 2017 No Comments

You’ve probably heard that, when it comes to marketing, content is king. Unfortunately, it also takes a lot of work to create all that content. When you’re a builder, contractor, or some other type of small business owner working on your business, there are only so many hours in the day as it is. Finding more time to create content is tough, so it’s important you make the most of every word. One way to do this is through repurposing previously published content—yours, of course.

What is Content Repurposing?

The idea is that you recycle old content in new ways. Now, this doesn’t mean to simply re-post it, but rather get creative with the material you already have. It will save you time and money, and still provide impressive results.

Make Videos

I’ve talked before about how important videos are for your business. One easy way to create a video is to simply take an old blog post and turn it into a script!

Having the visuals of a video can better help your audience understand what you’re saying, but it’s also a great way to find new audience members. For example, if you install HVAC systems and wrote a post describing how to tell if yours is broken, some will look for this information on Google and some will look on YouTube.

By the way, as Google owns YouTube, they have every reason to help your videos get to the top of SERPs (Search Engine Results Pages).

Create An Infographic

Another great way to repackage your content in a way is by using it to create an infographic, which is a visual image such as a chart or diagram used to represent your information or data. Though they’ve been around for a while now, infographics remain insanely popular. They are visually pleasing, easy to share, and are statistically shared far more than regular content.

While you’ll need the help of a graphic designer, their services can be retained on freelance sites for a very affordable price.

Use Quora and Other Forums

Quora is a question-and-answer site that’s a lot like Wikipedia. People ask questions and anyone can chime in with the answers, much like Wikipedia. In Quora, a voting system decides whose answer gets the most attention.

From time to time, it’s worth checking in on Quora to see if there are any questions you could answer with content you’ve already written. Other forums can be great for this too. Just give a brief answer and then point back to the content on your site for more information.

Rewrite

There’s no law that says you can’t go back and modify content. This is a really great approach when you’re in a crunch. Start with a previously popular post and ensure that the topic is still relevant. Rewrite a few lines, expand on the information, reorganize, add subtitles, and give it a new title. Voila! A ‘new’ article.

Build on Your Popular Posts

Let’s say you had a post about how to know when your roof needs to be repaired. It got a lot of attention and was shared frequently. Leverage the popularity of that post by writing another topic that’s related. Maybe it’s about how you can safely get rid of snow and icicles during the winter so they don’t damage your roof in the first place. Make it a great post, and then go back to the original, popular article and link it to the new one. Google is going to think more of that second piece than it otherwise would for such a new submission because it’s linked to a popular post. Furthermore, all those people who are visiting your site to read the first article are likely to click through to the new one.

Ready to learn even more tips? Then download Your Cyber Partner’s “50 Ways to Market Your Business Online in 15 Minutes per Day.” It’s absolutely free and has more advice just like this.

How to Grab the Attention of Local Media for Your Business

June 22nd, 2017 No Comments

Local Media for Your Business

Local Media for Your Business

Does your company need more exposure? If so, a local media company could be the key. While most business owners think this is above their heads, here’s some simple advice for getting it done.

Know How to Pitch

The biggest mistake I see from most companies that want media attention is that they don’t take the requisite time to find out what a channel, newspaper, website, etc. wants to hear about. A business owner will simply call them up to tell them about a sale they’re running, a new service they provide or something equally—for lack of a better word—unnewsworthy.

If you want space on a local media company’s page or broadcast, you better give them a good reason for giving it to you. Why is your story relevant to their audience? Maybe the way you provide a certain service is the first time it’s ever been done in this city. If it’s controversial, that will definitely stand a good chance of getting published.

Always pitch via email. Although some may recommend the direct approach with a phone call, you’ll most likely get voicemail. You’ll also be competing with phone calls about emergency situations and live events, and those will likely get attention over your business.

Find the Right Person

Thanks to social media, especially sites like LinkedIn, it can be fairly easy to track down the right person you need to contact for a local media feature. Before you decide to settle for just anyone, be sure you exhaust all of your options for trying to find the contact info for that ideal person. Just getting a hold of the right editor, producer, etc. can make a huge difference where your efforts are concerned.

Just Ask

Here’s another way to figure out how you can make your company more relevant to a local media company: just ask. Even after you know the right person, you can waste a lot of time pitching over and over again if they’re not interested.

Instead, if your pitch isn’t accepted, tell the person you’re speaking to that you’re very interested in having your company featured and would like to know what you could do to make your story more appealing to their audience.

Some may tell you that there is absolutely nothing you could do. If that’s the case, move on. There are other options to pursue.

Provide Valuable Content

This advice should sound fairly familiar. It’s the cornerstone of content marketing. Yet, most people forget all about it when they want to be on the news or featured in the local newspaper.  As we mention above, they pitch their services or some other business offering. Instead, consider how you could lend your expertise to the audience. For example, if you install windows, you could explain that you’ll help their viewers/readers understand when it’s time to consider a replacement or what models on the market are offer the best value for their price.

This kind of thing isn’t incredibly urgent, so you might not get featured right away, but if the information is actually helpful, you’ll definitely get the exposure you want sooner or later.

Think About Your Unique Story

Everyone loves a good human interest story. Do you have a unique story that readers/viewers would want to know about? Maybe one of your employees does. These may not focus a lot of attention on your company, but it will get you in the news cycle.

Leverage Your Social Media Following

Here’s one more reason to build up your social media following: it can help you get media attention. If you have a story idea, tweet it to local media outlets, but make sure their handle isn’t the first word in the message. This will ensure your followers see it and can comment, retweet and favorite it. Every time they do this, the media outlet will be alerted. If this happens enough times, you can bet they’re going to be interested in leveraging your popularity.

At Your Cyber Partner, we understand the importance of getting as much exposure as possible for your business. If you want more advice like the kind above, be sure to subscribe to our blog as we’ll be covering this topic regularly.

How to Generate Buzz Using Facebook

May 12th, 2016 No Comments

Using FacebookUsing Facebook has become one of today’s most important marketing tools. Done right, it often appears in the search results even before your website. Here’s how you can leverage your Facebook page to create the right buzz around your business and carve out your niche.

Content is (Still) King

To ensure your Facebook page is read, liked and shared, offer meaningful and compelling content to your audience on a consistent basis. To keep your (more…)

4 Reasons You Should Be Blogging

April 21st, 2016 No Comments

If you run a business, chances are you may be wondering whether blogging is still applicable or vital in today’s social media marketing environment. The answer is a resounding YES! It does not matter if you are a multinational company, small business, or medium-sized enterprise, blogging is crucial for your content marketing strategy. It is an inexpensive and easy way to attract more prospective customers, drive traffic to your site, and enhance your inbound marketing efforts. (more…)

7 Ways to Share Content

April 12th, 2016 No Comments

ways to share contentThere are many ways to share content – both original and curated (gathered from elsewhere). Let’s look at some of these options, and you can decide which to use based on what you’re sharing and where your target audience hangs out. For best results, you’ll use a combination of these. Don’t be afraid to experiment. (more…)

How to Create Content that Converts

December 15th, 2014 No Comments

content marketingYou may be the master of writing interesting, entertaining content for your blog or website.  In fact, you may get numerous comments and replies from readers.  But unless you convert that readership into customers, you are wasting your time.  As a business owner, your goal is to gain new customers or clients, not just fans. (more…)

Small Business and the Power of Online Marketing

December 1st, 2014 No Comments

online marketing njRunning a successful small business is rarely an easy road, even at the best of times. Indeed, in the current perilous economic climate, it can often seem like the most Herculean of tasks. Competition for customers and a solid chunk of the market share is fierce, with more and more businesses turning to comprehensive, dazzling advertising plans to bridge the gap. However, there are ways to boost your business’ customer base, as well as your sales figures, without breaking the bank. (more…)

4 Ways a Newsletter Can Benefit Your Business

November 17th, 2014 No Comments

news iconExperts advocate many online techniques to help your business to grow.  From social media to a website to email marketing, you will get many suggestions.  Those are all necessary in today’s marketplace, but you cannot forget the importance of a newsletter in your marketing campaign.  Here are four reasons it should be part of your strategy. (more…)

Why You Need Visual Content in Your Marketing

September 15th, 2014 No Comments

photo-1452711932549-e7ea7f129399It’s not enough to tell people who you are; you have to show them.  Visual content has become increasingly important in online marketing strategies such as website creation and social media interaction.  Many businesses still focus on their products and brand even within their social networks.  Here are four reasons why you need to focus the visual aspect of content in your social networks. (more…)

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