Social Media Marketing & Bookmarking
Today it’s critical to have a social media presence that utilizes a marketing strategy based on engaging, unique content that intrigues the audience. There are two methods of driving traffic through online social settings: social media and social bookmarking. We define these terms and then discuss how they can help your small business.
If after reading this page, you feel overwhelmed, give us a call. We can help. Your Cyber Partner’s team of social media experts can help spread the word about your business and focus on increasing the number of fans in your social circle, the right way. To do this, we research your industry—and your competition—and together with the information you provide, we write posts that engage and attract others. It’s all about word of mouth!
What’s Social Media?
Simply stated, social media is the media (websites and applications) that enable us to be social. We share funny videos with friends or contact faraway family members on Facebook, Twitter, Google+, and YouTube. . We use LinkedIn to let others know we’re looking for a career change. These are some of the most widely used and influential sites on the Internet.
Since the first social media site in 1994, the industry has grown exponentially to shift cultural habits, influence thinking, and create billionaires and celebrities. Singers like Justin Bieber were first discovered on YouTube. There are social media superstars who make their living posting videos and other content. Creators of social media sites, such as Mark Zuckerberg of Facebook, are now phenomenally wealthy. Social media sites have changed the way people communicate and spread information and content. It’s now hard to imagine a world without it.
How Social Media Can Help Your Business
Social media is a great way to share information and keep in touch. But it’s also a great way to attract potential customers and grow your small business. Many companies use sites such as Google+, Facebook, and Twitter to announce new products or special promotions. These sites are used during advertising campaigns in addition to traditional media.
It’s important to have a social media presence because it emphasizes credibility and trust. A solid, well-written Facebook page with regularly updated content will assure customers that the care put into social media equals the care put into the business itself. A shoddy page with typos and very little content shows customers that you’re not a business interested in growing.
Social media Marketing can also help share information about the business itself. Many companies use their Facebook and Google+ pages to post product information. If you have a Facebook account, it’s likely that you’ve clicked “like” on a business, like your local organic market or pub. On your Facebook feed, these companies have probably posted promotions or events to catch the attention of potential customers. If you’re a friend of Hallagan’s Pub, you’ll see their deals pop up on your feed: “Hallagan’s is hosting a great Super Bowl this year! Half-price wings!” And of course, a strategically planned post would help drive traffic back to Hallagan’s site to enter a contest, pick up a coupon, or some other call to action.
The real way that social media attracts customers is by showing dedication. You may not be a fan of Hallagan’s wings. They may be too spicy for your taste. But you noticed that Hallagan’s wants everyone to enjoy the game and took the time to invite them in to get half-price wings during the Super Bowl. It shows they’re right there with you, supporting your team. A solid, well-written, effective social media strategy shows that your company is confident enough in your product or service to attract potential customers.
Of course, you can’t just log on to Facebook or YouTube and start posting. You need to develop a cohesive marketing plan and write your content around that. You have to plan which days of the week you’re going to post content, where you’ll post it, and when. If you’re the owner of Hallagan’s, you’re going to develop a marketing plan that paints your pub as a warm, welcoming, exciting place to watch the Super Bowl. You’ll start posting a week before the Super Bowl and plan which posts go where and when, because you want to attract customers but not disengage them with too-frequent posts. You’ll post at certain times of the day to attract the attention of people who aren’t really sure where they’re watching the game this year.
Social media can be a remarkably effective tool, but it needs to be used strategically. You need to spread your content and information across different platforms, but not too often and not too infrequently. You’ll need to create a plan before you delve into using it as a marketing tool. But it’s a tool that you can’t afford to ignore.
What’s Social Bookmarking?
Essentially, social bookmarking sites are places where crowds can organize all of the best content on the Internet. With all of the information on the Web, it’s often tough to sort which is relevant or interesting. Social bookmarking sites bring all the top-voted content together in one place for easy access.
Some of the most popular social bookmarking sites are Reddit, StumbleUpon, Digg, and Technorati. These sites receive millions of views per day and can influence potential customers. On these sites, viewers post or rate content that they find interesting or intriguing. Likewise, some of them allow searches based on specific interest that can find the most relevant content. The “best” content rises to the top, while some posts receive less votes and are “buried.”
On Reddit, users can “upvote” content if they like it. This allows crowds to determine which content is ranked the highest. Digg works in a similar fashion, giving users the ability to give a thumbs-up or thumbs-down to posts. Technorati rates a site’s influence on the Internet by rank and standing. And StumbleUpon is a site where you can search by specific interest (skateboarding or digital photography are examples). All of these sites allow intriguing content to rise to the top.
When you have a lot of helpful content on your website, we suggest submitting your business to social bookmarking sites. These sites receive millions of views per day and can influence potential customers. At the very least, you want them to talk about and share your content.
How Social Bookmarking Drives Traffic to Your Site
Posting links to your site on Reddit or Digg won’t immediately get tons of traffic from viewers. Similar to posting on directories, the best benefit of posting on social bookmarking sites is backlinks. These sites link back to your site and boost your visibility on search engines.Let’s say you own a women’s shoe store in Seattle. You write a great post on your company blog about a new type of ergonomic shoe that contours to women’s feet for unsurpassed comfort. If you post it on a site like Digg or Reddit, users can read it, share it, and vote on it. While it never hurts that viewers are seeing your content, the best benefit is increased visibility on search engine results. When viewers express interest through sharing or voting on your content, search engines recognize that it’s relevant and intriguing information. Even if your post on Digg only receives a few views, it’s on a high-authority site that will provide very valuable back links and boost visibility.
While social media needs to be a constant and steady presence, it can often take time to gain Facebook likes and retweets. Social bookmarking renders faster results by rapidly increasing visibility. It’s a quick and fairly easy method of boosting visibility if your content is written well.