Search Engine Optimization
Search Engine Optimization is the process of optimizing a website so the search engines find and rank it high on the results page. Traditional, organic SEO revolves around a website and can be applied to any type of business. Why SEO? The higher a business appears on a search engine results page such as Google, Yahoo, or Bing, the more likely potential customers are to click on it. Think about how you use the search engine results page. Do you click to page 2 or 3, or do you choose a business from Page 1? Businesses that pop up immediately, or have “high visibility” get the most attention. An investment in search engine optimization is critical for today’s business.
How is a Website Optimized?
Search engine optimization begins with a detailed keyword and key phrase research. We’ll research the keywords for your business or profession to determine what are the most searched terms and their competition. These keywords and phrases are then incorporated strategically into the site to increase both local and organic SEO. Depending on the industry, even keywords can change from month to month. What was the hottest word or phrase six months ago may not be so relevant now. Keyword maintenance is part of the SEO process.
What else do the search engines look for when they crawl the Web? The biggest factor is relevant and trusted content. The relevance pertains to queries, or searches, that people type.
- Are you anticipating your visitors’ questions?
- Does your content contain the key words and phrases that were researched?
- Are others sharing or linking back to your content?
- Is your content updated frequently?
Fresh, relevant material increases your visibility.
In addition to content, there are over 200 other factors considered while ranking each website. These include social signals, user-interaction signals, and trust. The ranking factors apply to text, images, video, placement, headlines, meta tags, site descriptions, heading tags, and more. Google has a set of rules that one must comply with so as not to get penalized (blocked) by the search engines. For example, keyword frequency, or how often a certain keyword comes up, must be just right—enough for the search engines to find you, but not so many that you’re penalized for “keyword stuffing.” And the algorithms that apply these 200+ factors can change almost daily. Our SEO experts are constantly on top of Google’s latest changes and then make the appropriate changes to your website in order to maintain your rank.
There are a number of proven ways to improve your search results. Your Cyber Partner helps fill the large gap between the basic tips for beginners and providing best-practice strategies to maximize traffic and ROI. Our site optimization includes:
- Search engine-friendly design
- Link Building
- Avoiding unethical practices that get you banned from search engines
- Working around coding obstacles & server issues
Your Cyber Partner has the know-how and the tools to help bring highly targeted visitors to your site; visitors who are actively seeking to buy exactly what you sell. Our professional search engine optimization strategies will provide you with the edge you need to stay ahead of your competitors.
Working with YCP
Your Cyber Partner does not lock you into a contract. However, we want you to understand that organic SEO happens naturally, over time. Unlike paid ads that place you at the top immediately, this process takes a few weeks to a few months. We encourage you to use this service for a minimum 6 months for optimum results; however, if you are not satisfied with your investment you can cancel at any time.
We install detailed analytics software that will allow you to track visits, visitor locations, search engine referrals, keywords, and more. This software can be utilized to track bottom line results and return on investment.
We provide a ranking report at the beginning of a project, and then monthly so our clients can see the results. We also provide detailed documentation each month showing what we’ve done. This includes URLs, emails, screenshots, and other documentation, where applicable. Unlike some firms, we openly tell you what we are doing to enhance your ranking. Our process is designed to keep clients informed and in control.