Over the last few years, social media marketing has blown up quickly and now almost every business is looking to take advantage of it while still in the spotlight. However, other businesses still wonder if it will begin taking a downward slide anytime soon. The reality though reveals that marketing on social media is not a ‘fad’ that will disappear. Here are some reasons Social Media is important for business.
There are billions of active members on social media and these numbers are only continuing to grow. As a result, if you put some serious effort into a social marketing strategy, you can gain many rewards. A 2014 study from HubSpot revealed that 92% marketers consider social media marketing important for their business.
Therefore, there is no doubt social media is important for your business. However, if you still do not believe us, these four reasons below might just convince you:
1. Increases Web Traffic (Leads and Conversions)
One of the main benefits of using social media for your business is that you can increase the traffic and leads to your site. Typically, when you share a link from your site on social media, you increase the number of links Google indexes.
This results in improved SEO of your website, which in turn leads to better ranking and eventually increased web traffic. A report from Social Media Examiner revealed that 66% of marketers see lead generation benefits by spending six hours per week on social media.
2. Improves the Reputation of your Brand
Social media networks are vital channels for your brand’s content and voice. Not only do they make it easier for customers to communicate, approach, and shop with you, but they also prove vital in building your brand and making it more recognizable and familiar for existing customers.
For instance, a frequent Facebook, Twitter, or Instagram user may have only heard about your company for the first time – after they stumbled across it in their newsfeed.
3. Increases Customer’ Brand Loyalty
Another benefit of social media for your business is that it enables you to engage with customers and enjoy higher loyalty from them. If you develop an effective and successful marketing strategy, your customers may go the extra mile in engaging with you.
A study published by Convince&Convert revealed that 53% of Americans who are following brands on social media are more loyal to them.
4. Serves as Qualitative Market Research
If you want to learn more about what people think or feel regarding your brand, it is best to create a profile on different social media channels (Facebook, Twitter, Instagram, Google+, or LinkedIn). Since qualitative market research is more concerned with the why and how, you can easily yield rich results by seeing your brand through the eyes of the customer. All businesses have to do is engage with customers regarding their products/services and experiences to better understand their needs and requirements.
If you want to receive the benefits mentioned above, perhaps it is time you jumped on the social media bandwagon as well (if you have not already). Bear in mind social media is not going away anytime soon, and is an essential element for promoting your business online. So, keep following us to stay updated regarding the latest tips about how, when, and what to post on social media.