All businesses – no matter what industry or field they’re in – have one thing in common: reputation. Customers today aren’t interested in the glitziest advertising campaigns or the biggest claims that a business can make. They’re interested in your reputation, and they’re taking an active role in building that reputation.
Why Reputation Management Matters
For better or worse, thanks to sites like Yelp and Angie’s List—not to mention social media platforms—customers have a larger voice than ever before. If someone has a bad experience with one of your products or services, they can go straight to the Internet to tell the whole world about why no one should buy anything from you. Of course, at the same time, they have the opportunity to share their positive experiences with your company, too. And your new or potential customers can check out what other people are saying about you before they commit to buying anything.
You don’t have to sit back and let bad reviews and negative advertising ruin your business, though. With a little bit of reputation management, you can turn bad reviews into opportunities to go above and beyond for your customers. You can turn negative situations into positive ones – but first you need to know what people are saying about your business. So how can you do that? Follow these tips.
Check Yourself Out on Review Sites
Yelp, Angie’s List, and other review sites often give businesses a chance to reply to reviews. If you never visit these sites, you won’t know what people are saying, and you won’t have a chance to reply. However, if you periodically check your business out on popular online review sites, you’ll get a better idea of what’s being said about you. This will give you the opportunity to look at where your business needs to improve and to address individual issues with customers to give them a better customer experience.
Stay Active on Social Media
In addition to writing reviews on Yelp and Angie’s List, people like to use Facebook, Twitter, Instagram and other social media platforms to tell their friends and followers about their experiences. If you have an active presence on these sites, you can start to manage your reputation in a couple of ways. Your customers will have the opportunity to address you directly on your page or through a message, and they’ll be able to tag your business’ name in their posts about you.
When you maintain an active presence on these platforms, you’ll have a much better chance of actually getting a notification and seeing when people are talking about your business. Then you can engage them in a polite and professional manner to solve their problems and turn around any negative commentary.
Reputation management begins by knowing what people are saying about you, but that’s certainly not where it ends. With help from digital marketing and reputation management experts, you can take a more active role in how people see your brand. Contact Your Cyber Partner today to discuss your options to improve your reputation today.