Twitter continues to grow in popularity, meaning if you’re looking for new customers, it’s a great place to start. If you’ve been avoiding this powerful platform because it felt overwhelming, don’t worry. The platform is fairly easy to use, and these tips will guide you on who to connect with (and why). So jump right in on this gigantic social media platform and begin attracting new business.
Include Your Website’s URL
When setting up your Twitter profile, be sure to include your website. This is an easy tip, but it’s one that many companies miss. In short, when you catch someone’s attention on Twitter, one of the first things they’re going to do is check your profile. If your URL is front and center, there’s a good chance they’ll click through to learn more about you and your company. This is a potential prospect. What you don’t want is to make this prospect work to find your website. The easier you make it for them, the more likely they are to visit your site.
Network with Market Influencers
Look for the Twitter profiles of influencers in your market. If you’re a contractor, those influencers may be people from home improvement shows or magazines or suppliers from whom you purchase material. Think about those people who have any amount of influence in your field (so long as they’re not competitors) and make a list.
These are who you want to interact with. You’ll need to put forth a little more effort than just clicking favorites and retweeting. Instead, read and comment on their posts. Work towards an actual conversation and engage with them. Will this get you customers? Maybe not, but it can lay the groundwork for an important business relationship or some other networking opportunity down the road.
Connect with Other Local Businesses
Another way to start expanding your reach is to network with your fellow local business owners. Again, you obviously don’t want to do this with your competitors, but almost anyone else could prove helpful. Offer to share their information with your respective followers, and most likely they will do the same. Not only will this help increase your exposure, but such engagement indicates to Twitter that your content deserves to be seen by more people.
Spy on Your Competitors
One of the great things about online marketing is that so much of it happens out in the open, and you can often see exactly what your competition is doing. Look to see what your local competitors are doing with their Twitter accounts. You may find they’re not doing anything, but if you see a large following or that they have better engagement, peruse their past tweets to get a feel for what they might be doing differently than you, then do the same.
Finally, as much as possible, include pictures and videos with your tweets to bring more dimension to your messages. These always receive more interest from followers, which means you have a better chance of seeing your tweets spread.
It’s important that you take the time to tweet often. Ideally, you need to be tweeting between 5 and 20 times a day. That may seem like a lot, but if you download the app to your Smartphone, it will be easier to get off tweets throughout the day.
If you’d like to learn even more tips to help your business find new customers, I have 50 ready and waiting for you. Just download “50 Ways to Market Your Business Online in 15 Minutes per Day.” At Your Cyber Partner, we’ve put together our best tips for helping builders, contractors, and other tradesmen grow their business.