Search engine optimization (SEO) is meant to provide valuable information to both your visitors and the search engines. As long as you keep that in mind when optimizing your site, you shouldn’t have to worry about penalties. In other words, using your keyword over and over again for the sake of using it is not something a reader wants to see or share, and you will be penalized by Google. With that said, here are some ways you can optimize your site while providing value for your readers.
Ensure that your title tags are optimized
The title tag appears in the search results, along with the blue link. Search for an appropriate keyword that best fits what you are writing about. Ensure that it is meaningful enough and offers a description of your content. Use your keyword as much as possible in a conversational way. Don’t overdo it.
Optimize the description tag
Without a compelling Meta description tag you will barely have any visitors to your website. Make sure that your Meta description gives a clear definition of what your website is about and what your visitors can expect to find. Use your keywords, and make the Meta description good enough to entice any visitor searching on that keyword to click your link.
Ensure that your URLs are Google friendly
Using descriptive keywords increases the chances of your website being easily found by search engines. If your page URLs contain numbers and complex codes with no meaning, Google doesn’t notice them. For example, instead of http://yourcyberpartner/page=12.html, use http://yourcyberpartner.com/tips/howtorankongoogle/.
Use a variety of media
Most readers are attracted by images, and it’s advisable to use pictures and info graphics in a blog. These can also be optimized for SEO. Consider videos, audio, PDFs, and other forms of media, but ensure whatever you use is relevant to your content. Visitors are likely to stay on your website longer, hence reducing the bounce rate.
Write for your visitors
Good content is always rewarding, especially if your reader feels as if you wrote the blog just for them. A satisfied visitor will be more likely to share your post or article on social media, which increases your ranking in Google. Keep the content relevant and use keywords.
Use internal links to disseminate information about your web pages. Internal links have more value when they contain keywords that have been optimized. Visitors will get more information and see more of your site—a plus for you. For external linking, you want to choose reputable and relevant websites that are trusted by Google and have them backlink to your site. Guest blogging is another way to get backlinks to your site. If your content is great, you won’t have to struggle to find backlinks; people will naturally share your content on their websites because they want to.
Social media is king
Today everyone has to have a social media presence. Social media is a very important element in search engine optimization, but you must be active. Information can be shared directly with your visitors on Twitter, Google + and Facebook. These all link back to your site and will definitely have an impact on your ranking.
Update your website regularly
High on the list of over 200 factors that influence your Google ranking is fresh, relevant content. You must update your website with new content regularly. One way to do this is with a blog. If your business lends itself to images—for example, a contractor—post images of your projects with descriptions, and use your keywords.