You’ve heard of the people who were unknown until something they posted was viewed thousands and even millions of times. It may have been a video on YouTube that everyone just had to see or a comment on Facebook or Twitter that had everyone talking and responding to. How can you get your message to have that effect?
Submit a Call to Action
As with any marketing strategy, if you want someone to do something, ask them. In this case, you want people to retweet or share your posts. The simplest way to do this is to just to say “please retweet (or share).” It’s simple and doesn’t take much time to add. You can also ask them to check out a site or help you out by inviting their friends.
Learn about Timing
Learn when is the best time to submit content for the social media outlet you are using. By doing some research, you can learn when more people are on Facebook or Twitter. Some of this may also be learned through trial and error. And don’t assume that just because one time works well for one site that every other network is the same. For instance, more retweeting is done on Twitter during the early part of the week, while Facebook sees an increase on Wednesday.
More posts are shared when they contain links, according to research into social media users’ behaviors. This is great news for you if you add a link to your website or blog. It’s also beneficial if someone else sends a tweet or submits a Facebook post about you and adds a link.
You should always add value to your content. This is one of the most important keys to getting your content to go viral. Tell people something they don’t know. Give them a valuable piece of information or advice or show them a statistic that they aren’t aware of. If it shocks or impresses them, chances are better that they will share it with others.
You may find yourself asking how to define content of value. It is a rather vague term. What one person considers valuable, another person may not be interested in. While it can vary from person to person and between demographics, a few general suggestions may help.
- Free stuff
If you can create content with any of the above qualities, you have a better chance of having it circulate around to others. In the end, it comes down to knowing what your audience likes or what interests them. The only way to do that is to take the time to find out who they are by interacting with them.