If you want to succeed in today’s world – no matter what sector of business you’re in – you need a website. Of course, that’s not news to you. You’ve known for years that your business needs a website, and you probably got on the bandwagon years ago. If you’re like a lot of business owners, though, you may not have done an exceptional job of keeping up with your website. Whether you don’t think it’s worth it or it just never occurred to you that you should update your business information, let’s take a moment to consider a few reasons an outdated website could hurt your sales numbers.
Your Website Reflects Your Business
When you look at a brick-and-mortar business, its storefront says a lot. If you see a bright “OPEN” sign turned on, along with fresh window displays, bright lights inside, and a clean front sidewalk, you automatically know that this place is open for business. If that “OPEN” sign isn’t lit, the lighting inside is dim, and the front window display looks like it hasn’t been changed since the ’70s, you’re going to think again, right?
Well, your website can have the same effect. It can look like you’re on top of your game and you’re the best in the business, or it can look like you’re actually out of business (or that you’ll be going out of business soon). So what is it about a website that says these things?
Dated Layouts and Broken Links
When was the last time you updated your website’s layout? Thanks to the rise of mobile technology and other advances in online tech, web design has come a very long way in very little time. If your potential customers visit your website and it looks like something from 2006, they’re not going to be very impressed. This includes colors, fonts, images, and even the terms used in your content.
Worse yet, if you haven’t updated your site in a while, there’s a good chance that you have a few broken links. Many of the businesses, products, services, and other pages or sites that you linked to a few years ago have likely changed their URLs, and some of them may have gone out of business. If you have a bunch of broken links on your site, it looks to visitors like you’re out of business or you don’t care enough about your business to perform regular site maintenance.
It’s Not Mobile-Friendly
While you could get away with having a non-mobile-friendly site a few years ago, that’s simply not the case anymore. People are doing more and more browsing—and buying—on their phones, tablets, smart watches, and other devices. If your site isn’t mobile-friendly, your customers are likely to just click away and find another business with a site they can easily navigate on their phone. A ‘responsive’ site responds to the device it’s being viewed on and is absolutely essential to do business today.
No Social Media Presence
Finally, these days a social media presence is almost more important than having a website. If you aren’t active on Facebook, Twitter, Instagram, LinkedIn, and/or other social sites where your customers hang out, people will wonder if you’re actually a legitimate business. If you have links to your social media accounts on your website, they can easily see where they can find you on their favorite social networks, and they’ll be more likely to trust you as a business.
These are just a few of the ways that your website could have a virtual “Out of Business” sign on it. Complete the form to the right for a free analysis of your online presence, and we’ll let you know what you need to do, if anything, to update your business online.