Have you been holding off on social media marketing? Maybe you just don’t know where to start. If you’re like a lot of tradesmen, it comes down to either LinkedIn or Facebook. Let’s take a look at which one would be the best choice for your business. Considering Social Media Before we begin pitting theseRead More..
Posts in Social Media:
Like any business, yours can be profitable only when customers know about it. Whether you’re a contractor, builder or some other tradesman, you need continuous exposure to consistently drive new customers to your door. Are Facebook ads an effective medium for this? Let’s take a closer look. How Do Facebook Ads Really Work? If you’reRead More..
Twitter continues to grow in popularity, meaning if you’re looking for new customers, it’s a great place to start. If you’ve been avoiding this powerful platform because it felt overwhelming, don’t worry. The platform is fairly easy to use, and these tips will guide you on who to connect with (and why). So jump rightRead More..
While it’s always great to earn a new customer, I urge you not to stop there. Instead, recognize that each customer represents a lot more potential for your business. Let me show you how. Pay Attention to Your Analytics This doesn’t necessarily pertain to customers; it pertains to visitors to your website, but it’s stillRead More..
If you’re like a lot of business owners, you probably think the idea of using social media to attract new customers has been a bit overblown. This is almost certainly true if you’re a builder, contractor or some other type of tradesmen. Many simply can’t imagine that social media would be effective for their marketingRead More..
When you think of sites like Facebook, Instagram, and Twitter, customer service may not be the first thing that comes to mind. However, did you know that according to JD Power, an estimated 67% of today’s consumers have used social media to communicate with companies for customer service purposes? In other words, social media marketingRead More..
All businesses – no matter what industry or field they’re in – have one thing in common: reputation. Customers today aren’t interested in the glitziest advertising campaigns or the biggest claims that a business can make. They’re interested in your reputation, and they’re taking an active role in building that reputation. Why Reputation Management MattersRead More..
Using Facebook has become one of today’s most important marketing tools. Done right, it often appears in the search results even before your website. Here’s how you can leverage your Facebook page to create the right buzz around your business and carve out your niche. Content is (Still) King To ensure your Facebook page isRead More..
In 2004, when Mark Zuckerberg gave birth to Facebook in his dorm room in Harvard, he envisioned connecting students and faculty of the university with one another to interactively socialize. Since then Facebook has expanded far beyond colleges, connecting more than a billion people globally. What Zuckerberg did not count on was how fast FacebookRead More..
Over the last few years, social media marketing has blown up quickly and now almost every business is looking to take advantage of it while still in the spotlight. However, other businesses still wonder if it will begin taking a downward slide anytime soon. The reality though reveals that marketing on social media is notRead More..