Most small business owners balk at the idea of keeping a blog. To be fair, that’s because many of them have tried blogging before and saw absolutely no results for all their hard work. If this sounds familiar and you’ve sworn off blogging for good, I encourage you to keep reading. I’m going to showRead More..
Posts in Content:
You’ve probably heard that, when it comes to marketing, content is king. Unfortunately, it also takes a lot of work to create all that content. When you’re a builder, contractor, or some other type of small business owner working on your business, there are only so many hours in the day as it is. FindingRead More..
Local Media for Your Business Does your company need more exposure? If so, a local media company could be the key. While most business owners think this is above their heads, here’s some simple advice for getting it done. Know How to Pitch The biggest mistake I see from most companies that want media attentionRead More..
If you run a business, chances are you may be wondering whether blogging is still applicable or vital in today’s social media marketing environment. The answer is a resounding YES! It does not matter if you are a multinational company, small business, or medium-sized enterprise, blogging is crucial for your content marketing strategy. It is anRead More..
There are many ways to share content – both original and curated (gathered from elsewhere). Let’s look at some of these options, and you can decide which to use based on what you’re sharing and where your target audience hangs out. For best results, you’ll use a combination of these. Don’t be afraid to experiment.Read More..
Search engine optimization (SEO) is meant to provide valuable information to both your visitors and the search engines. As long as you keep that in mind when optimizing your site, you shouldn’t have to worry about penalties. In other words, using your keyword over and over again for the sake of using it is notRead More..
Are you confused by conflicting information online regarding keywords? I’ve had several clients tell me that “someone told them” keywords are no longer important. They’re getting only half the story. Keywords ARE important—with other words. Let me explain:Read More..
You may be the master of writing interesting, entertaining content for your blog or website. In fact, you may get numerous comments and replies from readers. But unless you convert that readership into customers, you are wasting your time. As a business owner, your goal is to gain new customers or clients, not just fans.Read More..
Blogging is one of the most effective ways to get attention for your business. However, it often fails to meet its true potential because of some common errors. Here is a look at a few tips of what not to do if you want your blog to attract the right people.Read More..
It’s not enough to tell people who you are; you have to show them. Visual content has become increasingly important in online marketing strategies such as website creation and social media interaction. Many businesses still focus on their products and brand even within their social networks. Here are four reasons why you need to focusRead More..