It’s no secret that people engage more with image-rich websites than they do with sites that are text-only, and it shouldn’t be any surprise to find out
that videos get even more engagement than static images. Video marketing gives you a way to introduce your brand, spread the word about what you do, improve brand recognition, and build relationships with new and existing customers.
But what kinds of videos should you produce? And where should you be posting and promoting them? Check out these useful tips to create more effective videos and to reach more people in your target audience. (more…)
In 2004, when Mark Zuckerberg gave birth to Facebook in his dorm room in Harvard, he envisioned connecting students and faculty of the university
with one another to interactively socialize. Since then Facebook has expanded far beyond colleges, connecting more than a billion people globally.
What Zuckerberg did not count on was how fast Facebook would cross over the 1 billion mark – and that so many businesses would use the social media platform to (more…)
When it comes to email marketing, creating compelling subject lines is probably the most important piece of the email. If you can’t get your
subscribers to open your emails, it won’t really matter how good your content is.
You spend a lot of time crafting a great message. Don’t just slap a subject line on it without some serious thought. Spend the time writing the right headlines, and then test them to see which work at getting a good open rate for your emails. Here are five tips to writing compelling subject lines. (more…)
Over the years, the use of ‘video’ has skyrocketed in popularity with online businesses and marketers. SEO experts worldwide know the value and benefits videos can bring to a company’s overall SEO strategy. Videos can help market your business. Video is now crucial for ranking higher in Google – sites with video are given priority over those without. Videos also increase engagement rates, extend your message, and serve as a powerful sales enablement tool. Do you want to rank higher in Google and get more visibility? If so, then merging video with the rest of your optimization and content efforts is a sensible option. Here is how video can help your business: (more…)
If you run a business, chances are you may be wondering whether blogging is still applicable or vital in today’s social media marketing environment. The answer is a resounding YES! It does not matter if you are a multinational company, small business, or medium-sized enterprise, blogging is crucial for your content marketing strategy. It is an inexpensive and easy way to attract more prospective customers, drive traffic to your site, and enhance your inbound marketing efforts. (more…)
Over the last few years, social media marketing has blown up quickly and now almost every business is looking to take advantage of it while still in the spotlight. However, other businesses still wonder if it will begin taking a downward slide anytime soon. The reality though reveals that marketing on social media is not a ‘fad’ that will disappear. Here are some reasons Social Media is important for business. (more…)
There are many ways to share content – both original and curated (gathered from elsewhere). Let’s look at some of these options, and you can decide which to use based on what you’re sharing and where your target audience hangs out. For best results, you’ll use a combination of these. Don’t be afraid to experiment. (more…)
Content marketing is today’s hottest strategy on how to attract new customers and increasing your sales. Unlike regular advertising where you have to get in the face of your prospects and interrupt whatever they’re doing with a “look at me” message, content marketing subtly attracts those who want what you have to offer. They will read your content and follow your posts because they are genuinely interested. (more…)
Search engine optimization (SEO) is meant to provide valuable information to both your visitors and the search engines. As long as you keep that in mind when optimizing your site, you shouldn’t have to worry about penalties. In other words, using your keyword over and over again for the sake of using it is not something a reader wants to see or share, and you will be penalized by Google. With that said, here are some ways you can optimize your site while providing value for your readers. (more…)
Are you confused by conflicting information online regarding keywords? I’ve had several clients tell me that “someone told them” keywords are no longer important. They’re getting only half the story. Keywords ARE important—with other words. Let me explain: