While it would be great if there was research that suggested that mailing exactly every 5 days gets you the best results every time, there is no such thing. There is no magic number, no schedule to follow. And here’s why…
Every market, every niche, every audience and every person is different. And while you’ll never make everyone on your list happy, there are ways to determine what will work for your audience. (more…)
While many marketing experts will tell you that Internet trends change by the minute, Internet traffic patterns are oddly predictable in many ways. For example, over half of all Internet traffic is driven by video content. Over 100 million people watch online videos every day, and all of those videos lead to follow-up visits to external sites and purchase links. With more engagement, search engine ranking quickly goes through the roof. The case why video should be included in your digital marketing strategy becomes obvious the moment we begin to realize just how powerful a play button can be. (more…)
No matter how great your product or service is, no matter how much you’ve spent on creating fabulous content, and no matter how long it has taken you or your organization to become the top expert at what you do, none of it matters without leads. Leads are the potential customers who show up at your virtual doorstep, and what they see, hear, or consume within the first few seconds will cause them to either become loyal customers or to leave in a hurry. We will explore how lead generation services can grow your business. (more…)
If you’re like a lot of small and medium business owners, you probably have at least some idea of how important SEO (search engine optimization) is
to your digital marketing. After all, if you don’t use the right keywords and optimize your site and other online presences well, Google won’t have any way of finding you when your customers search for products and services related to your business.
You may not know, however, that SEO isn’t just a one-and-done service. You may think that finding the right keywords, populating your site with quality content, and improving your site’s rankings on search engine results pages (SERPs) can all be done at once and that you can then move on and save your marketing and advertising budget for other campaigns. However, once you understand a bit more about SEO, you’ll realize that optimization truly is an on-going effort that needs to be updated and maintained on a regular basis. (more…)
When it comes to getting more meaningful traffic to your website, you basically have two options. You can opt for trying to get more traffic organically through search engine optimization (SEO), or you can opt to pay for PPC (pay-per-click) advertising campaigns. Each of these strategies has its pros and cons. For most businesses it’s not a matter of choosing one over the other, but instead choosing a balance between the two. So let’s take a moment to explore the difference between paid and organic traffic, as well as the advantages and disadvantages of each. (more…)
Why lead generation is the best strategy ! In the past, most of any business’ marketing budget was spent on outbound marketing and advertising; i.e., marketing that is pushed out to everyone. Commercials on TV were incredibly lucrative advertising opportunities, as were magazine ads and other outbound strategies. Essentially, businesses were buying potential clients’ time and attention by buying advertising that would hopefully be played in front of them when they were at least a semi-captive audience.
Today, though, inbound marketing is the name of the game. Unlike ads that are pushed out to everyone, (more…)
If you want to succeed in today’s world – no matter what sector of business you’re in – you need a website. Of course, that’s not news to you. You’ve known for years that your business needs a website, and you probably got on the bandwagon years ago. If you’re like a lot of business owners, though, you may not have done an exceptional job of keeping up with your website. Whether you don’t think it’s worth it or it just never occurred to you that you should update your business information, let’s take a moment to consider a few reasons an outdated website could hurt your sales numbers. (more…)
If you have a location-based business, a consistent NAP is important for local SEO (search engine optimization) and should be your best friend, and here’s why…
When you’re out running errands and you want to grab a bite to eat, what do you do? If you’re exceptionally familiar with the area and you know exactly what you want, you might just drive there. However, if you’re like a lot of us, instead of making a snap decision like that, you probably pull out your phone to see what’s available in your area. And chances are really good that you’re going to make your lunchtime decision based on one of the search results you find, right? (more…)
When you think of sites like Facebook, Instagram, and Twitter, customer service may not be the first thing that comes to mind. However, did you know that according to JD Power, an estimated 67% of today’s consumers have used social media to communicate with companies for customer service purposes? In other words, social media marketing has the potential to improve your customer relations and give you a reputation for quality customer care and service. So how can you provide customer service using social media? Check out a few of our favorite tips. (more…)
All businesses – no matter what industry or field they’re in – have one thing in common: reputation. Customers today aren’t interested in the glitziest advertising campaigns or the biggest claims that a business can make. They’re interested in your reputation, and they’re taking an active role in building that reputation.
Why Reputation Management Matters
For better or worse, thanks to sites like Yelp and Angie’s List—not to mention (more…)